Unfortunately, as is often the case with recognition, Greta is admired and respected by some, while others see her as a puppet of her parents and a brilliant business idea. This is undoubtedly related to the almost daily information and news about the young activist.
We have repeatedly stated that one way to protect against the unauthorized use of one’s image is to obtain a protective right for a trademark covering one’s personal data. Greta Thunberg recently followed this path, applying to register a trademark covering her first and last name. The activist has taken similar steps regarding the name Fridays for Future, the initiative she launched in August 2018, which involves organizing strikes every Friday in front of the Swedish parliament to force authorities to take effective action against adverse climate changes. The young Swede also has similar plans for the slogan “Skolstrejk for klimatet,” which in her native language simply means “school strike for climate.”
Where did the idea for this come from? Greta Thunberg justified her decision by stating that many people around the world, who are not affiliated with her, claim to be collaborating with her or acting on her behalf. Another argument was that many movements and individuals not only impersonate the young activist for commercial purposes but also use her name for various fundraising activities and in broader marketing campaigns, which negatively affects her image. The activist also apologized to her fans for this misuse of her image.
Undoubtedly, the goals that motivate the young Swede are reflected in her popularity, but after successfully registering trademarks, the next question arises: how will Greta Thunberg enforce her intellectual property rights?
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