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Taylor Swift vs. amusement park

Taylor Swift vs. amusement park

Have you ever wondered what a famous singer's album title, an amusement park, and an internet search engine might have in common? Well, this unusual and atypical combination of seemingly unrelated things has led to a considerable dispute between Taylor Swift and Evermore Park in Pleasant Grove, Utah.

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Evermore isn't for everyone

In late 2020, specifically on December 11th, Taylor Swift released her next studio album with the simple name evermore. This was a great move for the singer, as it further increased her popularity. However, despite a string of successes, the new album also brought her negative consequences.

The Evermore Park amusement park, located in the U.S. state of Utah, decided to sue the artist for her new album, specifically for the name evermore, which, according to the park’s management, infringes on their trademark. The lawsuit stated that the premiere of Taylor Swift’s new album with the same name was the beginning of problems for Evermore Park and an unwarranted association of the park with the singer. The owners of the amusement park indicated that just a few days after the release of the album evermore, their website’s position in a popular search engine significantly decreased, which in turn resulted in fewer visits to the Evermore Park website.

As a result, Taylor Swift, by using the name “evermore” for her own financial gain, infringed on the protective rights to the trademark belonging to Evermore Park. Therefore, the management of the amusement park primarily demands financial compensation and a cessation of the use of the same name, and a change to another name.

In response to the lawsuit, the singer’s lawyers stated that it is frivolous and unfounded.

An eye for an eye, a tooth for a tooth

Furthermore, TAS Rights Management, the firm representing Taylor Swift, went a step further and also sued Evermore Park. The lawsuit stated that the amusement park regularly infringed on the singer’s copyrights by playing three songs – Bad Blood, Love Story, and You Belong With Me – without any licensing agreement or even consent. Moreover, Evermore Park allegedly ignored correspondence on the matter and, as a result, profited from the public, unauthorized, and free use of Taylor Swift’s songs.

How will the case end? Who is right in this dispute? It is certain that we can expect further stages of both proceedings soon, but it is also possible that the parties will reach a settlement. At the moment, neither party wants to back down, as evidenced by their recent actions.

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Just a few days after the release of the album “evermore,” their website’s ranking in a popular search engine dropped significantly, which in turn led to fewer visits to the Evermore Park website.

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