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Promote your brand using another, well-known brand?

Promote your brand using another, well-known brand?

The Italian company Ferrari is known not only for producing cars that are exceptionally beautiful (and fast) but also for the fact that they cost a fortune, which only a few can afford. In Germany, there lives a fashion designer who, like Ferrari, is known for his distinctive, niche, and very expensive products, in this case, clothing. His name is Philipp Plein. This is where the similarities end, as the latest actions of the Italian car manufacturer suggest that a dispute between the two parties may occur in the near future.

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Is a conflict possible between the automotive industry and the fashion industry?

What is the problem about? Philipp Plein recently posted a photo on Instagram showing the sports shoes he designed, so-called sneakers, lying on the hood of his green car, namely a Ferrari 812 Superfast. In the photo, in addition to the shoes and a small part of the car, the logo of the car manufacturer was also visible, which did not please Ferrari.

This led to the lawyers of the Italian brand sending a letter to the German designer, in which they demanded the removal of the photo showing the Ferrari car. In their opinion, with his actions, Plein wanted to illegally promote his clothing products and his fashion brand. Moreover, according to the lawyers, the photograph itself also damages the image of the Italian company, which is related to the fact that the trademark of the Italian company visible in the photo published on Instagram was shown in a way that is completely inconsistent with the idea and image of the Ferrari brand, and the car itself was used as a prop in a tasteless way.

A car used as a prop in a photoshoot for clothing products.

How did Philipp Plein react to the letter? In short, he dismissed it, and the photo is still visible on his official Instagram profile.

Interestingly, it should be noted that not long ago, Ferrari contacted Deadmau5, a Canadian music producer and DJ, in a similar tone. Deadmau5 had modified his Ferrari 458 Spider by wrapping it in a foil depicting the famous meme, the rainbow cat, also known as Nyan Cat. What was the Italian company’s argument? The defense of the good name and dignity of the Ferrari brand.

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Don’t put your shoes on a Ferrari, or they might sue you.

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