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Did Vectra break the law?

Did Vectra break the law?

Recently, one of the Polish telecommunications operators decided to refresh its brand. We are talking about the company Vectra, which, as part of the rebranding process, also changed its logo in mid-September 2020. The move itself is certainly justified, as a brand refresh should undoubtedly result in a positive reception among customers, but in this case, problems arose from the very beginning.

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Rebranding with issues

The Spanish company, Vallot Enterprise S.L., which is managed by Polish nationals, accused the Polish operator of infringing its trademark rights, claiming that the new Vectra logo is a mirror image of the Spanish brand’s logo. Consequently, the foreign company has requested that Vectra withdraw the new graphic and cease infringing the trademark rights of Vallot Enterprise.

Unambiguous statement

In a statement released to the media, the Spanish company stated that it not only never granted Vectra a license or permission to use its trademark in any form, but also repeatedly informed the Polish company that Vallot Enterprise S.L. is the author of the disputed trademark, the mirrored version of which Vectra uses in its rebranding campaigns. Furthermore, the statement indicated that Vallot Enterprise S.L. is the only entity entitled to supervise and have the right to further sell and license the rights to the created trademark. Moreover, protection has n in place since May 29, 2020, as that was when the new logo of the Spanish company was first published. Vallot Enterprise S.L. also claims that all attempts to contact the Polish company, representatives of the PR department, as well as other entities responsible for preparing the logo and other companies involved in the rebranding campaign, have n unsuccessful.

Designers' replica

Following the statement released by the Spanish company, a response from Isobar Polska, which was responsible for Vectra’s new logo, appeared in the media. According to the company, they hold the copyright to the logo, and Vallot Enterprise’s claims are completely unfounded. Vectra’s PR manager also made a similar statement, asserting that the claims made by the Spanish company are entirely baseless and aimed at damaging the reputation of the Polish company. Furthermore, according to the PR manager, Vallot Enterprise S.L. has n asked to immediately cease the public dissemination of false information regarding the alleged infringement of the Spanish company’s intellectual property rights. As can be seen, neither company is willing to back down. How will the dispute end? It can be confidently predicted that both companies will meet in court.

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The brand refresh should have resulted in a positive reception among customers, but in this case, problems arose from the very beginning.

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