T-shirts with controversial slogans were supposed to be the next product that the rapper wanted to launch, but due to the very negative reaction from the media, Kanye West decided to donate them to homeless shelters in Los Angeles. Although, at the moment, the rapper did not intend to put the clothing on official sale, he also, in a way, “lost” the right to use the disputed slogans on his t-shirts.
Apparently, Ye never registered the phrases and designs he put on his clothing, so one of the listeners of the popular American show “Civic Cipher” decided to take advantage of this. As it turned out, during one of the broadcasts, he called the studio and announced that he had obtained trademark protection for “White Lives Matter,” which would prevent inappropriate people from using the offensive phrase. Furthermore, since the listener does not want to be associated with the matter, he decided to transfer the trademark rights to the radio hosts, Quinton Ward and Ramses Ja, who have n actively involved and supporting activist efforts for years.
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