Is the Wersow logo from the Squad a plagiarism?

Is the Wersow logo from the Squad a plagiarism?

After the famous Koral ice cream promotion and the huge interest from consumers, there are certainly no people who haven't heard of the popular Polish Ekipa, which consists of teenage YouTubers, including leader Karol Wiśniewski, known as Friz, and, among others, Weronika Sowa, better known as Wersow. And this entry will be about the latter influencer. Wersow, in addition to participating in Ekipa's productions and her own, has used her popularity to create her own clothing brand. This step undoubtedly involved the need to prepare a logo for her brand, so Weronika Sowa decided over two years ago to "create" a logo based on her name, i.e., with the depiction of a bird – an owl. And it is this logo that has sparked a dispute on social media in recent days. All this is due to Sylwester Wardęga – another well-known YouTuber.

Table of contents:

YouTuber on the trail

As it turns out, according to Wardęga, the identical graphic depicting an owl is the work of a well-known French artist, DFT. Interestingly, this is not some anonymous creator, as he has collaborated with brands such as Adidas, Apple, and Nike. And indeed, comparing the Wersow logo with DFT’s work, one can see that the owl image is identical. As the YouTuber pointed out, the French artist’s logo appeared in the media as early as 2017, more than a year before Wersow used the graphic. However, we should not judge the young artist, as she may have purchased a license for DFT’s graphic and is now using the mark legally, but in this case, we should wait for an official response from her. Interestingly, Sylwester Wardęga himself stated under his video that he contacted the French artist personally in April 2021 and received information that he had never sold a license for his graphic depicting an owl.

What's next?

The whole commotion arose at an unfortunate moment for Ekipa, as just a few days earlier, they announced that they would be taking action against those who illegally infringe on their trademark “Ekipa” and sell various products bearing that mark, especially clothing.

How the entire situation regarding Wersow’s logo will unfold remains to be seen, but it will certainly become clear in the near future, as Wardęga himself, by publishing his video online, gave it considerable publicity, and it is difficult to ignore this. Unfortunately, until we receive official responses from the artists, we cannot determine how the situation actually looks and what the consequences of this commotion will be.

Table of contents:

Indeed, comparing the Wersow logo and the DFT artwork reveals that the owl image is identical. As the YouTuber pointed out, the French artist’s logo had already appeared in the media in 2017, which is more than a year before Wersow used the graphic.

Start character scan now

Fill out the form and we will get back to you within the next … with a preliminary quote.

    Jaki znak mamy zbadać?


    Wybierz „znak słowny”, jeżeli chcesz zbadać oznaczenie słowne, i wpisz je w okienku poniżej. Możesz podać tylko jedno oznaczenie.
    Wybierz „znak graficzny lub słowno-graficzny”, jeżeli Twój znak ma określoną postać graficzną. W okienku poniżej wpisz elementy słowne, jeżeli takie pojawiają się na grafice, i dodaj plik zawierający grafikę znaku. Możesz przesłać tylko jeden plik o maksymalnym rozmiarze 1mb.

    Podaj szczegółowo, dla jakich towarów lub usług będzie używany Twój znak. W okienku poniżej wyszukaj odpowiedni termin, a następnie kliknij na niego, by dodać towar lub usługę do listy. Możesz dodać jednocześnie wiele towarów lub usług. Przed przejściem do następnego kroku upewnij się, że na liście znajdują się wszystkie towary lub usługi – później nie będzie można jej zmodyfikować!

    jakich produktów lub usług dotyczy rejestracja