However, it turned out that the entire promotional campaign was conducted illegally, meaning that the artists never had the right to use the “Vogue” trademark, let alone claim such a collaboration, as there was never any such arrangement. According to information provided by the publisher of “Vogue,” Drake and 21 Savage created a fake magazine cover, posters, and covers indicating a collaboration between the parties to promote the album, and additionally, they used the magazine’s trademark several times without any right to do so.
As a result, Conde Nast – the publisher of “Vogue” – decided to sue the rappers, and the lawsuit seeks at least $4 million in damages. Interestingly, the publisher stated that it contacted the artists as early as October 2022, seeking to resolve the dispute amicably, but the lack of any response led to the need to take legal action.
How will the case end? The evidence of unauthorized use of the “Vogue” trademark is readily available online. Furthermore, such false information undoubtedly contributed to the promotion of the album, as confirmed by the reactions of global media. The coming months will show whether the case will ultimately be settled amicably or whether a trial awaits us.
As you can see, even simply mentioning and referring to a well-known brand can have very negative consequences.
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