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Warsaw M20 GT in conflict with Ford

Warsaw M20 GT in conflict with Ford

At the beginning of September 2018, during the Economic Forum in Krynica, the prototype of a new version of the iconic Warszawa car was unveiled. The new model was designated M20 GT, which directly refers to the car's sporty character. The author of the new model is the Krakow-based company KHM Motor Poland (formerly Aquila Automotive Poland), which believes that the new Warszawa model should be a tribute to the already iconic M20 model, while incorporating the latest technological solutions. It is worth noting that the company's president, Zdzisław Kula, has the exclusive right to use the "Warszawa" trademark until 2023. During the presentation, the president of the Krakow-based company pointed out that the engine is sourced from another legendary car – the 2016 Ford Mustang GT, specifically the Ford Performance 5.0 V8 engine with 420 horsepower, which is designed to guarantee a beautiful engine sound and very high performance. Furthermore, according to KHM Motor Poland, Ford Europe was supposed to supply the components for the new project. The design of the body was also to be based on the Ford Mustang coupe.

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Ford is not involved in the creation of the new Warsaw.

It was the statements about the close cooperation between the Krakow-based company and Ford that led to a conflict in the automotive industry. As Andrzej Gołębiowski from Ford Polska Sp. z o.o. stated, both companies did not conclude any agreement regarding cooperation on the new Warszawa model, and KHM Motor Poland does not have the right to use Ford’s registered trademarks. According to Ford’s official statement, “In connection with the information appearing in the media regarding the alleged cooperation between KHM Motor Poland and Ford of Europe in the Warszawa M20 GT project, we would like to inform you that no agreement has n signed regarding any cooperation between Ford and the aforementioned company. The use of the Ford logo on the KHM Motor Poland website with information about such cooperation is unfounded and illegal.” From the above, it directly follows that, although the Polish company used the body and components of the Ford Mustang GT in the production of the Warszawa M20 GT, it did not reach an agreement with the creators of that model on this matter

We will apologize to KHM Motor Poland.

In response to Ford’s statement, KHM Motor Poland officially apologized and admitted to the unauthorized placement of Ford’s trademark on its website. According to the official statement, “It was not our intention in any way to commercially exploit the value of your trademark, nor to use it in any way to obtain material benefits from its placement. The Ford logo was used out of respect and gratitude for the brand, whose parts were used in the Warszawa M20 GT car prototype.” Furthermore, the Krakow-based company stated that the presented prototype used parts manufactured for Ford, with consent obtained from Peter Sauer & Sohn KG Dieburg on November 18, 2016. In addition, the Polish company admitted that it had not actually signed any cooperation agreement with Ford or its representative, and the published information resulted from the lack of an official statement from KHM Motor Poland.

Is it a mistake or an attempt to address an issue early in the project?

The situation clearly indicates that the lack of verification of certain information before the official presentation of a new product can lead not so much to a conflict between competing companies, but in the worst case, also to a halt in production. Currently, there is no information available about the next steps being taken by the Ford Group.

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The cooperation agreement signed before the start of the collaboration will serve as a proper guide for communicating with the market once the project is ready.

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